Building trust through a sense of relief

I have been working for a few years with a digital marketing agency, and have had the honor of developing a friendship with the founder. We often refer clients to each other, and today I was thinking about what a relief it is that I can trust her judgment.

“It is so nice to have a friend whom I trust professionally,” I messaged her. “I trust recommending you to people and when you recommend me, I trust they’ll be good clients.”

Continue reading “Building trust through a sense of relief”